About · Media Kolaborasi Masa Kini
We started by writing about music. Now we help everyone tell their story.
Kini Media Indonesia is a media and creative partner based in Jakarta. We run a news portal, a handful of Instagram channels and a production team, and we put all three to work for brands, events, institutions and communities that have something worth sharing.
Our storyHow we grewOur DNAVisionKini Play NEW
5+ years in media500+ clients & partners4 Instagram channels + a news portal
Our story
It all started with music
Before we were Kini Media Indonesia, we were Kini Musik Indonesia. We covered musicians, new releases, gigs and the communities around them. Most nights that meant standing near a stage with a camera, then going home to write the story before morning.
Doing that for years taught us something. A good story needs more than someone to report it. Somebody has to make it, shape it and get it to the right people. So we started doing all of that.
Brands, event organizers, institutions and communities began asking us for photos, videos, coverage and campaigns. We said yes, learned fast, and kept our newsroom running the whole time. The media part is still who we are. We just do a lot more with it now.
How we grew
Five steps, one direction
We didn’t plan this as a roadmap. Each step came from a client or a partner asking, “Can you help with this too?”
01
Media
We told stories
Music, entertainment, news and community coverage.
02
Content
We made our own
Social posts, editorial pieces and digital assets.
03
Production
We brought them to life
Photo, video, promo and corporate films, event content.
04
Collaboration
We made things together
With brands, institutions, events, creators and communities.
05
Communication
We connect it all
Content, production, media and campaigns working as one plan.
Our DNA
What makes us, us
Everything we do comes back to four things.
01 Media
Running a newsroom means we know how stories travel, what people care about and why some things get shared while others get scrolled past.
02 Content
We turn ideas, products, events and messages into posts and pieces that people actually understand and want to engage with.
03 Production
From photography to video, promos to company profiles, we take a concept and make it look and sound right.
04 Collaboration
We bring people, brands, creators, communities and media together. The work usually gets better when more of the right people are in the room.
Media is where we started.
Collaboration is how we grow.
How we think
Every project starts with a story
Not every problem needs the same fix. Sometimes you need a video. Sometimes it’s event coverage, a bit of press, or a full campaign.
And sometimes you just need someone to sit down with you and figure out what will work. That is usually where we begin: listening first, then suggesting what fits your goal, your audience and your budget.
Vision & mission
Bigger than a media company
Our vision
To become a media and marketing ecosystem people trust, where stories, brands, people and communities meet, and where media, content, production and collaboration work together to make a real difference.
Our mission
To connect stories, make content that means something, and build collaborations that matter to the people involved.
Something new · NEW
Kini Play: stories you can play
We are trying something different. Kini Play is where we build web games and interactive stories. The first one is KINI City, a virtual town that grows every time someone follows @kini.city on Instagram. Each follower gets a house, and the whole thing plays out like a local news series.
Behind Kiniroom
Take a peek at how our little office runs, from the newsroom desk to the edit bay.
Got a story to tell? Let’s talk.
Tell us what you’re working on and when it needs to happen. We’ll get back to you with an idea and a rough plan.